Penarth Business Group has announced a new Christmas shopping initiative designed to highlight the diversity and value of what our high street has to offer. Independent traders in Penarth are encouraging residents to shop local this Christmas with the launch of this year’s festive Tenner Trail.

The Tenner Trail – which runs from 20 November to 4 December – will see over 40 independent cafes, shops and businesses put on special £10 offers for customers over the fortnight-long celebration.

Without the support of local-residents and visitors to Penarth, many independent businesses would not have survived such a difficult year. Not only is the Tenner Trail a way of highlighting the independent shops and businesses that make our town and high street unique – whilst also giving shoppers the chance to pick up some fabulous gifts, food and drink – it is also an opportunity for traders to say thank you for that vital support.

A full list of participating businesses can be seen here: There is a great selection of gift, food and drink, and experience offers ready for you. Look out for the Tenner Trail posters in each participating business to find out what their £10 offer is.

NEW FOR 2022!

Thanks to our collaboration with ShopAppy in Penarth, the public will also be able to purchase Tenner Trail offers online, on ShopAppy Penarth. The products will only be available for purchase from 20 November to 4 December, and the link to purchase any Tenner Trail offer online is: – this will give people the convenience of shopping online with the conscience that they are still supporting the local economy.

Angelina Hall, chair of the Penarth Business Group and co-owner of Glass by Design, said: “Penarth locals have been incredibly supportive over the last year. They have really appreciated the shop local message, and have understood that their local traders really need them. It’s great that Penarth’s independent traders have come together to say a very big ‘Thank You!’ by putting on these special £10 offers. There is such a lovely feeling of us all coming together as a community, which in turn can only enhance and strengthen our town.”

Twenty-seven independent businesses are also taking part in a Christmas Window Trail which will see lucky winners win a hamper filled with goodies from the participating businesses. Get in the festive mood as you explore the town to solve Christmas riddles and puzzles. You have until Sunday, 19 December 2021 to enter the competition. Download and print a map and answer sheet at: